TIP #45: Understanding Digital Marketing & Establishing a Personal Brand with Dr Geeta Perks

Meet Dr Geeta Perks, not only a dentist but also the director of Dental Focus Marketing, a Melbourne based digital agency dedicated to serving the niche dental industry in all things digital marketing.

Her work encompases more than you’d think – websites, social media, SEO, Google domination, compliance, content creation, reporting and more. In this podcast, she shares some key do’s and don’ts for digital marketing as well as the innovative ways that young dentists are building their own personal brand individually.

Her personal journey from Dentist to Digital Marketing director puts her in a unique position to help others understand how digital marketing can enhance the patient journey and keep us busy with happy patients.

#58 – [Re-Run] Implants & Post Graduate Study with Dr Andrew Thorpe

If you are a part of the Facebook Group DPR then you know Dr Andrew Thorpe. A generous contributor to questions simple and complex as well as someone who shares work that allows us less experienced dentists and students aspire.

Continuing this sharing of knowledge, Andrew went into implant education early on in his journey and has a particular interest in implant complications. Sharing his experiences with you so you don’t have to experience it yourself. Andrew is still actively learning himself having completed a Grad Dip in Oral Implants and now Grad Dip in Surgical Dentistry.

For all the graduates and students reading this is a must listen. Learning his experience is captivating but his direct advice to those early on in their career is powerful and helpful.

TIP #44: Saving Every Tooth But At What Cost? with Dr Michael Frazis

We’ve all be in that situation where we’re torn between saving a tooth and throwing in the towel. As with all things in dentistry, there isn’t necessarily a correct answer. Ultimately, what’s most important is how we go about explaining the situation and presenting the options to a patient.

In this episode, Dr Michael Frazis talks us through his ‘Open and Explore’ appointments, and how he walks the patient step-by-step through the process to help them make an informed decision.

Dr Frazis shares plenty of stories and helpful examples in this short and sweet episode.

TIP #43: Talking Money with Dr Sam Koh

So, you just told the patient why they need a crown and they completely agree that the treatment makes sense. Now comes the hard part, quoting the fee.

You think to yourself, are they expecting it to be this high? The last patient was so shocked by the price and didn’t re-book. What if they don’t go ahead with the treatment? And my crowns aren’t as good as those other dentists I see on Facebook; who am I to charge this much? Perhaps I should give them a discount. They are a student after all. I’ll just get the front desk to email them the quote later.

Sound familiar?

Most of us feel a little uncomfortable discussing fees with our patients. It’s no longer just a conversation about what’s clinically the best treatment option for them; this is what we are trained to do. It’s far more personal and the struggle we have around the subject says more about us, our mindset and biases around money than anything else.

Dr Sam Koh shares his top tips around shifting our mindset so that we can discuss treatment fees with less fear and greater confidence.

TIP #42: Instruments & Materials in Endodontics with Dr Pat Caldwell

How comfortable are you with Endo? Our ability to successfully and comfortably complete endodontics really evolves around our understand of our equipment and the techniques for using these instruments.

There are hundreds of files on the market. All with their own marketing of why they’re best. Dr Pat Caldwell comes on the WIWIK podcast to share a masterclass on these materials, their indications and use to help you complete your endodontics comfortably and predictably.

Dr Pat Caldwell also runs the Endospot Skills School, an online endodontics education company aimed at helping you treat more of your endodontics in house with less stress.

Join us as Pat walks us through a common situation when he is referred a calcified canal.