spectrum of appeal Archives - Dental Head Start

As dentists, where our primary goal is to help those in need, we need to remember that our patients aren’t just mouths with problems we need to fix, but they are human beings with feelings and needs, goals and ambitions and stories we owe it to them to listen to.

In his book, ‘Isn’t It Wonderful When Patients Say Yes’, Dr Paul Homoly introduces the concept of the Spectrum of Appeal – of red and blue language that shape the way we communicate with our patients. He is a leading voice on the topics of treatment acceptance for complete dentistry, practice development, and influential communications.

In this episode, we get to hear Dr Homoly’s unique journey in dentistry, and the passion he has for it that has led him to be the first dentist worldwide to earn the highest designation in professional speaking from the National Speakers Association. It was an absolute honour to speak with Dr Homoly, and it’s a conversation I hope inspires you all!